Beer, COVID-19, DCMontreal Commentary, DCMontreal Light, Humor, Montreal, News, Opinion

To All The Bars I’ve Loved Before

In Montreal they have forced bars, pubs, and restaurants to close as we deal with wave two of COVID-19. Please don’t pass judgement, but this has left me with significant free time on my hands (better than my liver, I guess).

So idle hands being what they are, and with sincere apologies to Willie Nelson and Julio Iglesias, I present the following …

To all the bars I’ve loved before
That now are forced to close their door
The government was wrong
I dedicate this song
To all the bars I’ve loved before

To all the pubs where I’ve been a guest
And may I say, I’ve seen the best
For helping me to glow, I owe a lot, I know
To all the bars I’ve loved before

Through seas of covid we are rowing
And every time my round I’d say
The pressure to close kept growing
And they just wouldn’t let me stay

To all the bartenders who shared my life
And warned me of the arrival of my wife
I’m glad they’ve got the CERB
Much better than the curb
I dedicate this song
To all the bars I’ve loved before

To all the owners who cared for me
Who filled my days with ecstasy
Even if they won’t fix the Embassy
They live within my heart
They’ll always be a part
Of all the bars I’ve loved before

My longing for a cold one still is growing
And every time I tried to stay
That bloody virus the coughers were sowing
And they just made me turn and say
Use your elbow please don’t spray

To all the bars I’ve loved before
One day I hope they’ll reopen the door
I’m glad they came along
I expect a shot for this fine song
To all the bars I’ve loved before

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Advertising, DCMontreal Commentary, DCMontreal Light, driving, Humor, Marketing, Media, Music, Opinion, Wordpress

Is Volkswagen Ad With Willie Nelson Driving a Good Idea?

willievw

I seem to be riding an advertising hobby-horse lately, must be watching too much television. My gripe today is with a Volkswagen Passat ad that has been getting a lot of play recently.

Is it such a good idea to show an automobile being driven by an octogenarian who is a strong proponent of the regular recreational use of marijuana? Really.

The soundtrack is Willie Nelson‘s On the Road Again, a very appropriate song for a car ad. While the ad takes a whimsical approach, two aspects featured display anything but whimsy.

The first questionable element is when we see the father-figure driving the car with mom in the passenger seat and a daughter in the back. For some reason dad almost smacks into the car stopped in front of them. Thankfully the VW stops itself before ramming into the other car. During dad’s zone-out, mom has been applying lipstick while looking in the mirror on the back of the sun visor. The sudden, perhaps life-saving stop activated by the VW’s safety package causes mom to jolt and smear lipstick all over her cheek. Messy, but far better than a whack in the chops with a deployed  airbag. This is presented with much mirth as the kid in the back seat finds it hilarious, and even mom and dad have a chuckle. The fact that dad’s asinine driving could have resulted in injury or death is just laughed off.

Messy, but far better than a whack in the chops with a deployed  airbag.

The other potentially dangerous aspect of the ad is a cameo appearance at the end by Willie Nelson himself. To close the spot we see a yellow convertible VW beetle pull out and pass (correctly on the left mind you) the featured Passat. There is a guitar in the back seat and the car is driven by Nelson. Is it such a good idea to show an automobile being driven by an octogenarian who is a strong proponent of the regular recreational use of marijuana? A guy who in fact often sings a song he penned called Roll Me Up and Smoke Me When I Die. Really? I love On the Road Again, but I’d prefer it if he would stick to being a passenger on his bus!

DCMontreal – Deegan Charles Stubbs – is a Montreal writer born and raised who likes to establish balance and juxtapositions; a bit of this and a bit of that, a dash of Yin and a soupçon of Yang, some Peaks and an occasional Frean and maybe a bit of a sting in the tail! Please follow DCMontreal on Twitter and on Facebook, and add him on Google+

 

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Boston bombing, Humor, Interview, News, Wordpress

Rolling Stone; summer magazine experience

As I thought would be the case when I wrote  this blog post, the recent controversial cover of Rolling Stone featuring a photograph of Boston Marathon Bombing suspect Dzhokhar Tsarnaev on the cover resulted in a 20% increase in sales. Despite the fact some very big retail chains refused to sell the August edition of the magazine because they claimed the photograph glamorized the suspect, it would seem the furor fueled sales rather than snuffing them.

… the recent controversial cover of Rolling Stone featuring a photograph of Boston Marathon Bombing suspect Dzhokhar Tsarnaev on the cover resulted in a 20% increase in sales

I have to admit I was one of those who bought the magazine. I read a lot, mostly novels and the occasional bit of non-fiction, but summer is my time for magazines. So I thought I’d see what all the kerfuffle was about and instead of picking up The Atlantic or Mother Jones, I gave Rolling Stone a shot.

Readers were left waiting for that one tidbit of insight that would make this article stand out from the umpteen thousand other TV and print pieces on the suspect that never came

Having read the August issue I can tell you I learned a few things, but not from the articles I thought would provide me with information. The lengthy piece on Tsarnaev left me feeling it had been cobbled together mostly from television reports and a few interviews with friends who wouldn’t be identified. He was a nice guy, never thought he’d do a thing like this, he was a great wrestler, he idolized his brother, and on-and-on it went. Family background was a rehashing of trips between the US and Europe, nothing new there. Readers were left waiting for that one tidbit of insight that would make this article stand out from the umpteen thousand other TV and print pieces on the suspect that never came.

In another item in the August Rolling Stone it was revealed that at the age of 80, Willie Nelson still consumes vast amounts of dope and likes to sleep on a bus. (I imagine that description fits half the high-school kids in North America!) I like Nelson’s music, but I get a bit tired of the same old tales of his love of weed, whether in print or on television interviews.

I could give away 1 million albums and claim to have a million seller if that’s the way it works

But all was not lost, I did learn that Jay Z and Samsung teamed up to give away, via mobile app, 1 million copies of his latest album, Magna Carta Holy Grail. The folks who came up with the idea were plenty steamed when Billboard Magazine refused to take into consideration the freebies when calculating their Top 40 list. They claim the criterion is record “sales” not give-aways. I could give away 1 million albums and claim to have a million seller if that’s the way it works. However the people who hand out platinum records see it Jay Z’s way and awarded him one. Go figure.

On the whole I think I’ll stick to The Atlantic.

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