DCMontreal Light, Donald Trump, Football, Humor, Sports, United States, Wordpress

Donald Trump Signs Super Bowl Executive Order

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DCMontreal – Deegan Charles Stubbs – is a Montreal writer born and raised who likes to establish balance and juxtapositions; a bit of this and a bit of that, a dash of Yin and a soupçon of Yang, some Peaks and an occasional Frean and maybe a bit of a sting in the tail! Please follow DCMontreal on Twitter and on Facebook, and add him on Google+
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DCMontreal Commentary, Football, News, Sports, Wordpress

Super Bowl XLIX: But What if He Had Caught the Pass?

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Let me suggest that the same Pete Carroll would have been hailed as a genius. A modern day Vince Lombardi. A ballsy guy.

It’s almost 48-hours since the end of Super Bowl XLIX and the so called “stupid call” heard round the world. Just in case you missed it, the Seattle Seahawks, trailing by three points with twenty seconds left, had an opportunity to punch the ball into the end zone from the one-yard line and virtually ensure themselves of a victory.

They have one of the best running backs in the game, Marshawn Lynch, so this was a gimme, a no brainer, the proverbial slam-dunk. But for reasons known only to Seahawks coach Pete Carroll, they decided to throw the ball instead. Sure enough it was intercepted and the New England Patriots were able to run out the clock and hold on to the lead and victory.

CarrollThe criticism of Carroll’s play choice has been nothing short of cacophonous; many stating it is the worst play call ever. But part of me likes to play the role of devil’s advocate, so let me put this to you: what if the pass wasn’t intercepted? What if the receiver snagged the ball in the end zone and gave the Seahawks a three point lead with only twenty seconds left?

Let me suggest that the same Pete Carroll would have been hailed as a genius. A modern day Vince Lombardi. A ballsy guy. He would have explained that with all the attention being paid to Marshawn Lynch and his running skills, passing the ball was the way to go.

I think the problem was as much one of execution – I don’t think the ball was well thrown – as play selection.

DCS_Grad_2 DCMontreal – Deegan Charles Stubbs – is a Montreal writer born and raised who likes to establish balance and juxtapositions; a bit of this and a bit of that, a dash of Yin and a soupçon of Yang, some Peaks and an occasional Frean and maybe a bit of a sting in the tail! Please follow DC on Twitter @DCMontreal and on Facebook, and add him on Google+

 

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DCMontreal Light, History, Humor, Montreal, News, Wordpress

Saint Brigid or Saint Frigid?

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Aside from being Super Bowl Sunday, and Ground Hog Day Eve,  and February 1st, today is St. Brigid’s Day. According to the Celtic calendar this day – Lá Fhéile Bríde or Imbolc, pronounced i-MOLK –  marks the beginning of spring!

Here in Montreal no amount of wishful thinking is going to help when it comes to an early spring. If Punxsutawney Phil does not see his shadow tomorrow, it means an early spring, if he does see it we have six more weeks of winter. The bad news is six more weeks of cold weather? That would be grand by my standards; spring-like weather by mid-March is a rarity in these parts. So the Ground Hog thing doesn’t work.

So let’s give old St. Brigid a try. It seems today marks either the end of the beginning or the beginning of the end of winter, as today is about the midway point between the winter solstice and the spring equinox.  That’s all fine and dandy, but right outside my window as I write this the temperature is -22C (-7.6F); when the wind is factored in it feels like almost -30C (-22F).

Saint Brigid or Saint Frigid?

Still the only true indicator of the arrival of spring is, of course, the ability to comfortably wear shorts! And that is a long way off.

DCS_Grad_2 DCMontreal – Deegan Charles Stubbs – is a Montreal writer born and raised who likes to establish balance and juxtapositions; a bit of this and a bit of that, a dash of Yin and a soupçon of Yang, some Peaks and an occasional Frean and maybe a bit of a sting in the tail! Please follow DC on Twitter @DCMontreal and on Facebook, and add him on Google+

 

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Advertising, Humor, Sports

Super Bowl power outage saves advertisers’ bacon

Picture this: you’re a Super Bowl advertiser. You’ve spent millions on securing air-time and millions more on production. You’re after the most bang for your many bucks so you concentrate your ads late in the game hoping for a close, down-to-the-wire finish and a huge audience.

The last thing you want is a lopsided game; one team running away with it. That’s what it looked like last night in Super Bowl XLVII as the Baltimore Ravens ran up a significant lead over San Francisco by halftime. Advertisers with ads slotted for the second half must have been shaking when Ravens’ Jacoby Jones ran back the second half kick for a touchdown making the score 28 – 6.

Speaking of shaking, Beyonce’s ass had more life in it during her performance at halftime than the Forty-Niners offence had during the first half.

But wait, just as viewers (not necessarily football fans) in their millions were set to turn off their TVs and get ready for bed and the work week ahead (I’ve always wondered why the NFL holds the Super Bowl on Sunday; must be my background of Saturday Hockey Night in Canada) “when, as Pat Travers once said “boom, boom, out go the lights”.

Televisions stayed on, viewers’ curiosity was piqued: was it a terrorist attack? Did the Firty-Niners pull the plug? Nope. But

I’ll bet any number of fans stuck around just to see what happened, then, while waiting for news, they noticed the game had become less of a run-away and was getting closer.

Once the power was restored the Forty-Niners seemed to have new life, as if they had switched the cables from the stadium to their dressing room and recharged their batteries. So much so that they certainly made a game if it with a rally that fell just short as the Ravens held on to win 34 – 31. One suspects the advertisers also held on to their audience.

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Advertising, Canada, Humor, Sports

Controversial but successful ads; Super Bowl and otherwise

It’s Super Bowl Weekend; a mid-winter (if the groundhog is correct) fest of sports, food and beer and when those things are present you know advertising can’t be too far behind.

There is always great buzz about the Super Bowl ads with some being “leaked” prior to the game. But this year the promotions seem to have taken on a new aspect; ads for ads. Mercedes-Benz has been running short ads making sure we all watch for the big news on Super Bowl Sunday.

More than 111 million people tuned into the 2012 Super Bowl, the most-watched program in television history. Sunday night could be another record-breaker. Advertisers are betting their entire marketing season on this one night. Are the odds in their favor?

No doubt the audience is huge for these advertisers. (Although in Canada we usually have to wait until the next day to see the ads as the transmission of the game that airs here carries local ads.) But is it worth putting so many eggs in one basket? According to The Daily Ticker companies are paying nearly $4 million for a 30 second spot. They point out that “It may be hard to argue that one ad will be persuasive enough to convince consumers to shun Amazon (AMZN) and rush to Best Buy stores for their latest gadget. But that’s the gamble Best Buy and RIM — two beaten down and beleaguered companies — are making.”

CWB

One thing is certain, these ads cost a fortune not only to purchase the air time to run them, but in the production as well. Usually high-paid celebrities abound and first-rate writing and creative costs big bucks. On the other hand, maybe companies should use the Canadian Wheat Board’s approach to advertising and recycle an old ad. The 1969 print has generated a buzz with accusations of sexism, but it worked according to the CWB:

“We’ve got more feedback than I ever expected,” said Dayna Spiring about the ad that has been running in farm newspapers in recent weeks.

Above I mentioned sports in the plural because not only is the big game tomorrow and all the hoopla and hype leading up to it, but other leagues, in an effort  to avoid going head-to-head with the Super Bowl have created traditions themselves. In Montreal the Canadiens play two matinees, one on Saturday afternoon the other on Super Bowl Sunday afternoon, thereby leaving football fans ample time to get home and settle in for the game. Afternoon games always have a different atmosphere given the number of younger kids who attend. The league should take a page out of Baseball’s book and schedule more of these afternoon games during the season.

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Canada, Sports

Grey Cup turns 100, but not the same as a C-Cup, Justin Bieber at half-time

Tomorrow is the 100th Grey Cup, the championship game of the Canadian Football League. Unlike the Super Bowl we don’t use Roman numerals to indicate how many times the Cup has been played for – “Grey Cup C” just doesn’t work. Maybe “C-Cup in Grey” would be better as we lads are always fond of a good c-cup, but that’s a different story.

The great thing about the CFL is that unlike the NFL the players are not all millionaires and are in many cases guys from your own community. I imagine almost everyone in Canada knows someone who either played or is playing in the league. It’s much smaller than the NFL in most regards (i.e. revenues and attendance), but bigger in a few.

C-Cup in Grey

The field is wider and a bit longer and the ball itself is larger; the emphasis is on offense since you only have three downs to get those ten yards for a new series of downs (which leads detractors of the Canadian game to call it Run,Pass,Punt) and kicking (it is called football). There is no fair catch, if the ball is kicked to you, you actually have to catch it and run with it. There were times when newly drafted US college players forgot about the no fair catch and found out the hard way!

So if you have a chance take a few moments tomorrow to check out football Canadian style. Don’t compare it too much to the NFL; just enjoy it as a variation on a theme. If the game doesn’t entertain you, you always have Justin Bieber at half-time!

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