Beware charities bearing gifts. Guilt as a fundraising tool; don’t give in!

Timeo Danaos et dona ferentes – or as we say in English: “Beware of Greeks bearing gifts”. It’s from Virgil’s Aeneid and refers to the old soldiers-in-the-big-wooden-horse trick. But it’s also a good idea to keep in mind when it comes to fundraising techniques. With Canadian Thanksgiving and Halloween over, the gears of consumerism rampContinue reading “Beware charities bearing gifts. Guilt as a fundraising tool; don’t give in!”