The Oscars® Snuck Up On Me

The Academy Awards® are tomorrow night. I just found out about that. They evidently snuck up on me. I’m not a big movie-goer so that should not come as a surprise. But it seems to me that the Academy Awards® are falling behind in the hype department. About the only hope for controversy this year isContinue reading “The Oscars® Snuck Up On Me”

Super Bowl power outage saves advertisers’ bacon

Picture this: you’re a Super Bowl advertiser. You’ve spent millions on securing air-time and millions more on production. You’re after the most bang for your many bucks so you concentrate your ads late in the game hoping for a close, down-to-the-wire finish and a huge audience. The last thing you want is a lopsided game; one teamContinue reading “Super Bowl power outage saves advertisers’ bacon”