There’s an old saying that when life hands you lemons, make (and sell) lemonade. An appropriate variation on that old adage, during these times of COVID-19 confinements and lockdowns, might be when a pandemic keeps you from greeting friends, make (and sell) greeting cards. And that is just what the folks at Bina’s Greetings did.
Founded in 2020, Montreal based Bina’s Greetings creates personalized custom greeting cards, notebooks, magnets, puzzles, coasters, business cards, blankets and wall art using any image or text the client desires. All without the need for personal contact. Don’t get me wrong, under normal circumstances human interaction is a wonderful thing. But during a pandemic it is frowned upon. So, online is the safe way to go.
Don’t get me wrong, under normal circumstances human interaction is a wonderful thing. But during a pandemic it is frowned upon. So, online is the safe way to go
I first became aware of Bina’s Greetings through my friend Brandy, who is now part of the team at Bina’s. I asked Brandy for a short explanation of what they do and she told me. “We take and process orders, designing unique products and being creative is what we love to do.”
She explained, “The company came to be one day during lockdown in November a little over a month before Christmas when we didn’t know what to do for gifts for our friends and families, so with a little bit of creativity and research we came up with this concept to make it easy to be able gift our loved ones with personalized meaningful gifts and memorabilia without having to go through extensive shopping and searching during the pandemic and lockdowns.”
She elaborated on how, with Christmas approaching, they quickly chose design software and printing partners, strong, durable and quality materials to work with and then set up the business where orders can be placed through their Facebook page. Not only will they accept images sent by customers but they will take it one step further and, if the customer is not sure exactly what they want, they will, with customer permission, go through their social media profiles and find photos related to the theme they desire and create a few samples of the product.
With a bit of online correspondence with the client, they finalize the design, send out a proof for the customer to approve and then they create, print and ship off the final product all within a reasonable timeline.
If you are looking to bring a little luck of the Irish into someone’s life, check-out Bina’s array of Irish themed products.
Brandy was pleased to let me know that so far the reaction has been very positive. “We have gotten many comments from happy customers who were able to make their loved ones happy with a collage of their family, best friends, favourite pet…etc. even if they have not been able to physically see them in quite some time.”
With St. Patrick’s Day on the horizon, one that is sure to be observed under pandemic restrictions (Montreal’s United Irish Societies have already announced the postponement – not yet cancellation – of the 2021 version of the big parade) means of celebration are limited. If you are looking to bring a little luck of the Irish into someone’s life, check-out Bina’s array of Irish themed products.