If you read this blog with any regularity you know I like to analyse advertisements. Today’s instalment focuses on the Chevrolet Silverado TV that features several men being introduced to the latest model.
As the ad begins we learn from reading the small print at the bottom of the screen that these are ‘real people, not actors’. I have, over the years, had the pleasure of meeting and knowing several actors. I can assure you that all of them were real people. Not a placebo person among them. I could understand if those actors who prefer film as their medium were called ‘reel’ actors. Perhaps the small print should merely state ‘not actors’. But then that is painfully obvious from the terrible reactions of the real people when more truck models are revealed.
But they saved the worst for last. The ad’s host asks the real people which of the five models they like best. At this point one of the lunkheads runs up to a truck , kisses it and, while attempting to embrace it in a hug, says ‘come home with me’.
His tone and actions would be more suitable to someone hugging and adopting a recently war-orphaned child, not selecting a pickup truck.
Me thinks Chevrolet should stop producing substandard ads, stick with actors and let real people live real lives.