: point, apex: such as : a point of transition (as from one historical period to the next) : turning point; also : edge, verge on the cusp of stardom
As I sit here north of the United States I am struck on a daily basis by the political goings-on of my neighbour. The still hard to believe election of Donald J. Trump as president has provided more ‘Breaking News’ items in the first 75 days than perhaps any other election. CNN and MSNBC are constantly bombarding viewers with ‘Breaking News’ to the point where it has lost it’s effect.
There was a time, way back several months ago, when the ‘Breaking News’ graphic and audio actually meant something big had happened – or was still happening. Now at the top of every hour the next segment begins with the ‘Breaking News’ opening. It has become something akin to the little boy who called wolf, except, of course, in CNN’s case where they are calling Wolf Blitzer.
We as viewers are getting used to living on the cusp of ‘Breaking News’. Please dial it back so that when there is in fact something new and of substance we won’t ignore it. News can only break once; it can develop for days, but it only breaks once.