I think it fair to say that the job of White House Press Secretary is a tough one. Dealing on a daily basis with hordes of reporters from around the world, all of whom need answers to their questions, requires a special kind of skill.
To be a good press secretary you have to know your stuff forwards and backwards, inside and out, and be able to think on your feet when you don’t. You must always appear to be in control, even when you are not. And perhaps most important, you must strike a delicate balance between being firm with the press, and providing them with information. The relationship between the media and the White House works both ways.
Press secretaries tend to reflect the president they speak on behalf of. Dee Dee Myers was Bill Clinton’s first press secretary. She was smart and projected an air of calmness, much like her boss. George W. Bush had Ari Fleischer, also bright and certainly capable of being caustic when needed.
The current press secretary Sean Spicer clearly portrays many of his boss’ traits: he is confrontational, treats reporters as if they are school children, never seems to really be in control, nor to have a full grasp of things. Like Donald Trump, Spicer would have us believe he is doing the media, and by extension US citizens, a favour by impatiently answering their questions. Evidently neither man is terribly fond of the part of the First Amendment that “…prohibits the making of any law infringing on the freedom of the press”.
It has been mentioned that Spicer was not Trump’s first choice for press secretary but rather it was Reince Priebus who pushed for him. If that is accurate, I think Spicer is in for a tough ride not just from the media, but from Trump himself as was evident when Spicer went before the media and upheld obvious inaccuracies. Trump’s preference was Kellyanne Conway who has proven to have no problem with “alternative facts”.