The folks at Procter & Gamble have announced a new look for Mr. Clean. The new iconic brand character will be African American. After 59 years the time has come to give the original a break. I have to admit that the way things have been going in the United States recently, when I first heard about a new look for Mr. Clean I did fear he may look like this:
Talk about a repurpose! Will yellow hair become trendy? Will we say in four years “Remember how yellow his hair was when elected and now it is so very grey.”

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