There have been some great advertising slogans over the years. “I ❤️ New York”, said I love New York, not I heart New York, is one of the first to pop into my mind. “It’s the real thing, Coke” was another, taking a shot at competitor cola Pepsi. It was popular until it was hijacked by the cocaine-snorting drug subculture. As simple as these phases seem in retrospect, I imagine big bucks were spent on them.
Recently we Canadians were given perhaps the ideal patriotic slogan when President Barack Obama stated “The world needs more Canada”. Bingo! There’s your slogan. Mr. Trudeau please cancel any contracts with advertising agencies that may involve the writing of a catchy phrase to be used next year for our 150th birthday; we have our slogan. And who better to unveil our new slogan than the first Black president of the United States?
Perhaps it is a reflection of our Canadian culture that these words have not been festooned on T-shirts, ball caps and bumper stickers. In the days of Trudeau pere no time was wasted printing merchandise with his Fuddle-Duddle comment emblazoned on it. Or could it be that President Obama has let the cat out of the bag too soon?