“The World Needs More Canada” is a Great Slogan For 150th Birthday in 2017


Canadian PM Justin Trudeau and Bono. 'You say it loud, and that is why I am here, and that is why I am your friend and a friend of Canada's,' Bono said. (Paul Chiasson/Canadian Press)
Canadian PM Justin Trudeau and Bono. ‘You say it loud, and that is why I am here, and that is why I am your friend and a friend of Canada’s,’ Bono said. (Paul Chiasson/Canadian Press)

 

Mr. Trudeau please cancel any contracts with advertising agencies that may involve the writing of a catchy phrase to be used next year for our 150th birthday; we have our slogan.

There have been some great advertising slogans over the years. “I ❤️ New York”, said I love New York, not I heart New York, is one of the first to pop into my mind. “It’s the real thing, Coke” was another, taking a shot at competitor cola Pepsi. It was popular until it was hijacked by the cocaine-snorting drug subculture. As simple as these phases seem in retrospect, I imagine big bucks were spent on them.

Recently we Canadians were given perhaps the ideal patriotic slogan when President Barack Obama stated “The world needs more Canada”. Bingo! There’s your slogan. Mr. Trudeau please cancel any contracts with advertising agencies that may involve the writing of a catchy phrase to be used next year for our 150th birthday; we have our slogan. And who better to unveil our new slogan than the first Black president of the United States?

This past weekend our new moniker was reiterated when U2 front-man Bono uttered it at the Global Fund Conference in Montreal.

Perhaps it is a reflection of our Canadian culture that these words have not been festooned on T-shirts, ball caps and bumper stickers. In the days of Trudeau pere no time was wasted printing merchandise with his Fuddle-Duddle  comment emblazoned on it.   Or could it be that President Obama has let the cat out of the bag too soon?

DCMontreal – Deegan Charles Stubbs – is a Montreal writer born and raised who likes to establish balance and juxtapositions; a bit of this and a bit of that, a dash of Yin and a soupçon of Yang, some Peaks and an occasional Frean and maybe a bit of a sting in the tail! Please follow DCMontreal on Twitter and on Facebook, and add him on Google+
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