The Plight of the Bumblebee


Nope, that’s not a typo in the headline. Bees are suffering. So much so that cereal giant General Mills Canada has altered the image on their Honey Nut Cheerios box. Gone is Buzz the bee mascot. The reason for the change is to illustrate the current lack of bees.

For many reasons, including pesticides, honey bee colonies started to disappear around 2006. General Mills launched the #bringbackthebees campaign in an effort to plant millions of wildflower seeds that will hopefully bring the honey bee population back.

If I was skeptical by nature I’d mention how important honey is to their product; that this is just a self-preservation tactic. But I’m not skeptical. In fact I think the whole #bringbackthebees is the bee’s knees. And I look forward to the return of Buzz.

DCS_Grad_2 DCMontreal – Deegan Charles Stubbs – is a Montreal writer born and raised who likes to establish balance and juxtapositions; a bit of this and a bit of that, a dash of Yin and a soupçon of Yang, some Peaks and an occasional Frean and maybe a bit of a sting in the tail! Please follow DCMontreal on Twitter and on Facebook, and add him on Google+
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One thought on “The Plight of the Bumblebee

  1. I think most people don’t realize how important bees are to … everything. Without them, we won’t have food to eat. It’s a very serious problem that keeps getting short shrift in the news.

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