Scotiabank: You Cannot Be Both New and Improved!

In a current television ad for Canadian bank Scotiabank there are two very irksome aspects.

Yet again I find myself pointing out that it is impossible to be both new and improved.
The kind lady in the ad manages to move a few things around and save the young lad $1500 so he can take his father on a road trip. He is very pleased with this and thanks her. I wonder if it ever occurs to him that they had been screwing him out of $1500 until she moved things

Someone once asked Formula 1 race car driver Jacques Villeneuve if he gave it a little something extra when he raced on the track named for his late father. He casually answered “No”. Further explaining that if he could give something extra in one race, he was not doing his job in the others. He was stating that it was incumbent upon him to give 100% at all times when racing.

I think the Scotiabank folks might want to reconsider this ad, as it implies the adviser only did what she was supposed to do because the guy needed a few bucks, when she should have been doing it all along.

DCMontreal – Deegan Charles Stubbs – is a Montreal writer born and raised who likes to establish balance and juxtapositions; a bit of this and a bit of that, a dash of Yin and a soupçon of Yang, some Peaks and an occasional Frean and maybe a bit of a sting in the tail! Please follow DC on Twitter @DCMontreal and on Facebook, and add him on Google+