Safety Ads: Getting to the Bottom of Things

The BBC has a piece on an advertising campaign intended to remind folks using public transit to be extra cautious in wet weather lest they slip and fall on their arse. The ad is being pulled for allegedly being sexist. I suppose they could have avoided this by having several different photos of varying posteriors, but then they probably thought it was pretty unoffensive. Eveidently not.

I wonder what MPs Teresa Pearce and Sadiq Khan, who demanded the removal of the posters, would have to say about the Colorectal Cancer Association of Canada’s ads that ran in both languages on buses across the country?

DCMontreal – Deegan Charles Stubbs – is a Montreal writer born and raised who likes to establish balance and juxtapositions; a bit of this and a bit of that, a dash of Yin and a soupçon of Yang, some Peaks and an occasional Frean and maybe a bit of a sting in the tail! Please follow DC on Twitter @DCMontreal and on Facebook, and add him on Google+