Advertisements Disguised as News Items

While skimming over the news on my PC, as is my wont, I came upon the page below from Yahoo! News. At first glance it appears to offer bite-size bits of articles with the option to click on them for the full story. But have a look at the third “article”. It is not a news piece at all, but an advertisement disguised to look like news.

That's a wee bit sneaky.
That’s a wee bit sneaky.

I understand that advertising revenue is what makes the Internet, if not the world, go around. By all means place advertising on webpages, but please don’t try to slip them in as news. I realize that there is a small … very small, note indicating that this is a sponsored ad, and not news. But I think the Yahoo! News folks may have to rethink this as I believe more people will be put off than encouraged to follow the link.

As for the advertiser, Harry’s, do you really want to appear as a company that has to trick people?

DCS_Grad_2 DCMontreal – Deegan Charles Stubbs – is a Montreal writer born and raised who likes to establish balance and juxtapositions; a bit of this and a bit of that, a dash of Yin and a soupçon of Yang, some Peaks and an occasional Frean and maybe a bit of a sting in the tail! Please follow DC on Twitter @DCMontreal and on Facebook, and add him on Google+


1 thought on “Advertisements Disguised as News Items

  1. I am very wary about what I click on, especially on social media sites. It isn’t even that I mind the ads per se. But I do mind that most of these sites contain adware, much of it malicious.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this:
search previous next tag category expand menu location phone mail time cart zoom edit close