EpiPen® Commercial Needs to Add a Step

With so many kids being allergic to peanuts,  EpiPen® television commercials are popping up all over the place. A child narrates the spots explaining that to use an EpiPen®, should someone have an allergic reaction, you follow two simple steps: Blue to the sky, orange to the thigh. Hopefully, you will never be in a position that requires an EpiPen®, but should you ever find yourself having to use one, remember that there is another step – don’t just point the blue end up, REMOVE THE BLUE TOP.

The jingle leads one to think the purpose of Blue to the sky is to get the EpiPen® going in the right direction. Fine and dandy. But what gets lost in the slogan is that not only do you have to point the blue end toward the sky, you actually have to remove the cap!

This is one instance when a cute tagline from an ad could be misleading.  By simply adding the word throw or chuck to the slogan all would be clarified.

Throw Blue to the Sky; Press Orange to the Thigh

Here is the correct way to use EpiPen® according to their website.


Me DCMontreal – Deegan Charles Stubbs – is a Montreal writer born and raised who likes to establish balance and juxtapositions; a bit of this and a bit of that, a dash of Yin and a soupçon of Yang, some Peaks and an occasional Frean and maybe a bit of a sting in the tail! Please follow DC on Twitter @DCMontreal and on Facebook, and add him on Google+

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