With back-to-school season getting underway, EpiPen® television commercials are popping-up all over the place. A child narrates the ads explaining that to use an EpiPen®, should someone have an allergic reaction, you follow two simple steps: Blue to the sky, orange to the thigh. Hopefully you will never be in a position that requires an EpiPen®, but should you find yourself having to use one, remember that there is another step – don’t just point the blue end up, REMOVE THE BLUE TOP.
The jingle leads one to think the purpose of Blue to the sky is to get the EpiPen® going in the right direction. Fine and dandy. But what gets lost in the slogan is that not only do you have to point the blue end toward the sky, you actually have to remove the cap!
This is one instance when a cute tag line from an ad could be misleading. By simply adding the word throw or chuck to the slogan all would be clarified.
Throw Blue to the Sky; Press Orange to the Thigh
Here is the correct way to use EpiPen® according to their website.