FIFA World Cup: Gillette Missed This Sponsorship Opportunity


To deter players from encroaching on the designated distance between a free kick and the defenders wall, during the World Cup in Brazil FIFA referees are using a product that puts a temporary line on the field.  No more cheating and claiming ignorance, the line is clear and highly visible. After a minute or so it disappears completely.

I don’t know the name of the product but it seems to me the Gillette folks could have offered to take on this task with their Foamy Shave Cream! A few cases of shaving foam in return for a worldwide audience, seems like a no brainer to me!

Referee marks line on soccer field with Gillette Foamy
Referee marks line on soccer field with Gillette Foamy

Today’s Daily Post: Offside Memories.

Me DCMontreal is a Montreal writer born and raised who likes to establish balance and juxtapositions; a bit of this and a bit of that, a dash of Yin and a soupçon of Yang, some Peaks and Freans and maybe a bit of a sting in the tail! Please follow DC on Twitter @DCMontreal and on Facebook, and add him on Google+
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3 thoughts on “FIFA World Cup: Gillette Missed This Sponsorship Opportunity

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