To deter players from encroaching on the designated distance between a free kick and the defenders wall, during the World Cup in Brazil FIFA referees are using a product that puts a temporary line on the field. No more cheating and claiming ignorance, the line is clear and highly visible. After a minute or so it disappears completely.
I don’t know the name of the product but it seems to me the Gillette folks could have offered to take on this task with their Foamy Shave Cream! A few cases of shaving foam in return for a worldwide audience, seems like a no brainer to me!
Today’s Daily Post: Offside Memories.
3 thoughts on “FIFA World Cup: Gillette Missed This Sponsorship Opportunity”