The recent decision to go with wall to wall coverage of the missing Malaysian airplane has given CNN a huge ratings boost during prime time. This was a much-needed boost as the all-news station has been lagging behind FOX News on a regular basis. Whether the evening ratings will hold once the missing plane crisis ends only time will tell. But what about the other end of the broadcasting day, how is the morning show doing?
Shortly after it hit the air last summer I blogged about the new morning show on CNN aptly named New Day. At that time I couldn’t help but get the impression that the three hosts, Kate Bolduan, Chris Cuomo and Michaela Pereira were not entirely comfortable with each other. There was a stiffness and lack of genuine rapport that made for some awkward moments. No doubt this sort of thing takes a bit of getting used to, but as time passes there doesn’t seem to be any easing of what I would call tensions. It’s not very comfortable watching co-hosts who come off as if they’d rather not be in the same room. Individually these three are no doubt great, but throw them together and they don’t seem to gel.
I have no inside information, but it appears to me that there is a personality problem. Pereira has started doing another morning show with John Berman at 11:00 o’clock on which she seems significantly more comfortable. She has been back on New Day this last few days and looking more at ease. Could that have something to do with the fact that Bolduan is away in Malaysia? She has been reporting on the missing plane and it is my opinion that she is a much better reporter than co-host. Could shifting her out of the host’s yoke and having her report from the field solve the problem?
The first time I saw Bolduan she was on with Wolf Blitzer during the last bit of his Situation Room daily show, just before 5:00 pm. She didn’t seem to know what she was doing and the banter between the two was often laboured. Sorry to say, but at times she comes across as very fake. I have no doubt she is a talented journalist, and is certainly presentable, but her in-studio stiffness leads me to believe that her strength seems to be reporting rather than interacting with other anchors.
Let’s see what is in store for the morning crew as the summer approaches.