Vive la baguette! It’s the yeast we can hope for


Bread sign at Paris bus stop
Bread sign at Paris bus stop

Horror of horrors, Sacré Bleu, is nothing sacred? Once considered to be the greatest thing since sliced bread, the French have cut back on their consumption of the iconic baguette. I kid you not, the BBC reports that the one-time staple of French life, as stereotypical as berets and surliness, has seen better days. In fact last June the Bakers Lobby kicked-off a media campaign with posters asking the question  “Coucou, tu as pris le pain?”  – which the BBC translates as Hey there, did you pick up the bread?

The French, known for their love of all things gastronomic, have found themselves, like most people, with less time to indulge their love of long drawn-out fine dining and are doing more snacking on the run. The BBC article states that many of the baguettes that are being sold have been produced from frozen dough, bought in bulk to save money. This seems to me to be a bit of a chicken and egg situation; are fewer baguettes being bought because more are made from frozen dough, or are more baguettes being made from frozen dough because fewer are being sold and bakers are trying to cut costs? I guess the yeast they could do is save some dough.

This is where the Bakers Lobby steps in, warning people to look for the word Boulanger or Boulangerie if they want to ensure they are getting the best in fresh French bread. In a world of gun lobbies and pharmaceutical lobbies there’s something pleasing about a bakers lobby, a body of people pushing for quality bread, cakes and cookies. Maybe the Keebler Elves could give this some thought?

In a world of gun lobbies and pharmaceutical lobbies there’s something pleasing about a bakers lobby, a body of people pushing for quality bread, cakes and cookies.

The ability to transmit information around the world in a nanosecond has no doubt saved many lives and made things easier for millions. Mind you it has also increased the pace of life and there have been some casualties including the Spanish siesta. Hopefully the ability to linger over a long slow meal that includes a good, freshly baked baguette or two will survive the advances of technology, but just in case maybe there should be some consideration of a snail lobby, as you just know this would take some time to organize.

MeDCMontreal is a Montreal writer born and raised who likes to establish balance and juxtapositions; a bit of this and a bit of that. a dash of Yin and a soupçon of Yang, some Peaks and Freans and maybe a bit of a sting in the tail! Please follow DC on Twitter @DCMontreal and on Facebook, and add him on Google+
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s