At first it may appear Lululemon has a problem on its hands with the recent discovery that one of their popular products, black yoga pants, become transparent when worn. Much like the 1960s Hathaway Madras shirt that ran and bled after washing this seems to be a corporate nightmare; Lululemon shares dropped significantly yesterday.
But it need not be a total catastrophe. Lululemon could take a page from the Hathaway Shirt folks and insist the pants are supposed to become transparent. That it was their intention all along. In the case of Hathaway, when customers started returning the very popular Madras shirts by the thousands because the colors ran after washing, instead of buckling to the pressure, the company rolled with the punch and confirmed that not only will the colors run, the shirts are “guaranteed to bleed”.
Maybe Lululemon should say they have opened a lingerie division – FrouFrouLemon Lingerie Inc. – highlighting the sexiness of the black yoga pants when they become transparent.