Just as hockey fans are dealing with an NHL-less fall, soon to be winter (any bets on spring?) comes news of another iconic loss: the brain trust at Bazooka Bubblegum has decided to re-brand the product and in the process eliminate the bazooka Joe comic.
By all means change the packaging if you think it will help generate sales, but the comic? Get real.
What`s worse, they`re replacing the comic strip with brain teasers and activities – does everything have to be educational? Can`t you just have a chew and a chuckle? What next? Vitamin enriched bubble gum?
“Instead of a cheesy joke,” Mr. Trani said, “we wanted to have a fun, engaging activity for kids, but the purpose wasn’t to not include Bazooka Joe.”
Cheesy joke? Joe worked for these guys since 1953 and now he`s cheesy!
I imagine Bazooka Joe`s representative is already in talks with Double Bubble and Hubba Bubba to land him a new contract now that he`s an unrestricted free agent.