Currently there is an ad running on TV for Fiber 1 in which the parents fool their child into thinking the cereal is called Number 1 (they do this by holding the box in such a way that the first three letters are blocked and only “BER 1” is visible). The kid eats what he thinks is his cereal and likes it.
Great…so far so good.
Except here in Canada we spell it Fibre 1 thereby making the little hide-the-letters game impossible. But has that stopped the ad from running? Nope!! I have not been able to find the video online, but I can assure you the ad runs with the father hiding the first three letters but this time the “BRE 1” are visible and that is no way to spell Number 1!!!!
Do they think we are fools???