DCMontreal: Blowing the Whistle on Society

Eclectic social commentary with a chuckle and maybe a sting in the tail

Lululemon should take a lesson from Hathaway Madras shirts; sell yoga pants as lingerie – FrouFrouLemon


At first it may appear Lululemon has a problem on its hands with the recent discovery that one of their popular products, black yoga pants, become transparent when worn. Much like the 1960s Hathaway Madras shirt that ran and bled after washing this seems to be a corporate nightmare; Lululemon shares dropped significantly yesterday.

But it need not be a total catastrophe.  Lululemon could take a page from the Hathaway Shirt folks and insist the pants are supposed to become transparent. That it was their intention all along.  In the case of Hathaway, when customers started returning the very popular Madras shirts by the thousands because the colors ran after washing, instead of buckling to the pressure, the company rolled with the punch and confirmed that not only will the colors run, the shirts are “guaranteed to bleed”.

Maybe Lululemon should say they have opened a lingerie division – FrouFrouLemon Lingerie Inc. – highlighting the sexiness of the black yoga pants when they become transparent.

It couldn’t be any worse than watching your share price chart start to look like the upward bow position!

About these ads

Single Post Navigation

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 365 other followers

%d bloggers like this: